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KMID : 0926620110160040111
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Korean Journal of Hospital Management
2011 Volume.16 No. 4 p.111 ~ p.130
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Study on moderating effects of trust factor that medical service evaluation of patients
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Kim Young-Hoon
Woo Jung-Sik
Kim Han-Sung
Kim Hee-Rae
Kim Hyo-Jeoung
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Abstract
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The purpose of this study is to find moderating effects of re-use intention by trust factors between patients satisfaction and hospital images. Survey a general hospital in Seoul was performed, and a total of 202 questionnaires has been analyzed. Result of multiple regression analysis are verified moderating effects by trust factors with hospital image and re-use intention(F=8.223**). And patient satisfaction and re-use intention are verified moderating effects by trust factors(F=4.255*). In addition, classify them into high trust group and low trust group by median split method, even if there are felt the equal level of satisfaction or image that high trust group will be re-visit the hospital better than low trust group. As a result, trust factors must consider different level from satisfaction or image, it is necessary that hospitals will be prepare to improve the trust.
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KEYWORD
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Patient Satisfaction, Hospital Image, Trust, Moderating effects
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